WHO WE ARE 2017-03-17T16:30:14+00:00

We are passionate about delivering a 360-degree integrated solution for various industries, with a strong focus on the automotive industry. From websites development and design and e-commerce platforms, to wholesale solutions, connected to the dealer side and enriched with business intelligence.


We bring together the disciplines of marketing and IT to create a branded customer experience throughout the customer life cycle and beyond – no matter if it starts on a Website, at a flagship store, or as a phone call to a customer interaction center.

CRM Factory plans and builds IT systems enabling clients to communicate at all customer touch points with their target groups. This includes customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence (BI) projects of all kinds. CRM Factory has created and brought to market integrated solutions for call centers, opinion mining, and dealer management.

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MCON provides state-of-the-art IT hardware consulting, operations, and support. This implies hosting, server and network consulting and operations. MCON also offers onsite and remote helpdesk and IT infrastructure rollouts. Other areas are IT process consulting, factory infrastructure project management and consulting, and IT/soft skills training.

We know that a quality business solution comes through expert knowledge, best practices and motivated people. We at MCON provide you with proven, secure, and reliable technologies in accordance with your specific needs. Aiming to give you the best solution within budget and time, we work together with you to overcome any challenges in realizing the IT objectives that have been defined by MCON, in close collaboration with you.

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Are the brands of


The two brands in synergy provide a broad spectrum of services, offering a 360 degree portfolio as a single source supplier for business consulting and strategy, linking them with IT implementations, business intelligence, and IT infrastructure and hosting, all backed up by 24/7, follow-the-sun support operations.

CRM Factory & MCON service portfolio

Our partners worldwide


The serviceplan Group  is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich. serviceplan includes more than 40 specialized agencies and employs more than 1,400 people.

MCON GROUP and servicepan are close cooperation partners. We approach potential clients together to provide them a complete solution, from advertising, marketing consulting, system implementation to solution hosting.

Learn more about serviceplan


incadea is an international dealer management system and CRM service provider for the automotive retail industry. incadea offers automotive dealers effective solutions to integrate their dealership departments and business processes in order to save time and costs.

incadea is partnering with MCON GROUP to provide specialized automotive applications for markets in Asia and on the Pacific Rim.

Learn more about incadea

Founded 1931 by the German Automotive Industry. DAT conducts extensive marketing research in the used vehicle market and documents the technical vehicle data for all brands. This allows information for almost the entire life-cycle of motor vehicles to be processed and made available. The know-how is compiled in systems for generating used vehicle evaluations, repair cost calculations and residual value predictions.

DAT is present in 18 countries in Europe (incl. Russia) and now has established a new subsidiary in Beijing to attend the growing Chinese market.

Learn more about DAT

Our global presence including our partners

Our team is global and diversified with office locations in Europe and Asia
with a 50% background in IT & development and 50% background in digital marketing & advertising.

“The consultants from CRM Factory in our office are trusty partners. They have a very good insight of our application and proactivily provides us a lot of support. This is what I am most satisfied with.”

Chris Tan, Project Manager - VWFC IT

“The CRM Factory team, has been very supportive, initiative and friendly. They always show strong communication skills and organizing ability, even handling pressure well during hard times. Thanks a lot for your contribution to the Market China BI.”

Elena Yuan, Project Manager - VWFC IT

“As Project Manager, I am really impressed. Your knowledge and responsibility in the whole project period was excellent. I also would like to share that the CPG project got VWFS global IT award at year 2015”.

Peter Li, IT & & Project Manager - VWFS CPG

“Really happy to have CRM FACTORY on board for our CRM strategy project”

Mathieu Herout, CFO - Sinodis

“I’m very impressed with the high expertise/high performance/working behaviors/problem handling skills of your Testing managers, Both of Biz and IT appreciate their great contribution in Testing phase which in the end ensured high delivery quality and achieved a successful go-live. In total it is a very pleasant experience to work with you in our project.”

Your Content Goes Here, David Du

“Great workshop, very well prepared. Wish every Friday would be like this!”

Jon Roach, Senior Manager - Porsche Experience Centre